Tips for Your Email Marketing Campaigns

"Subject" Line:

1. Should be short - about 5-8 words and up to 40 characters (including spaces)
2. Should not look like spam - check your spelling
3. Should show a specific benefit - would you open it based on the subject?
4. Should not be misleading - must contain information that pertains to email content

"From" Line:

1. Should contain your company name or email address
2. Email address should actually exist - if person should click "reply" - by law it should go to a real address

Page Copy:

1. Your words should be clear and concise
2. Proofread copy for misspelled words and improper punctuation
3. Make sure it matches the subject line
4. Include some kind of benefit or call to action
5. Make sure there are appropriate graphics/white space
6. Make sure all external links are correct
7. Send yourself a test email

Other Tips:

1. Know what your goals are
2. Keep your audience in mind
3. Listen to your subscriber's comments
4. Are you sending your emails too frequently/seldom?
5. Evaluate your list from time to time